Guide to Designing a Law Logo
Law firms logos are using the same old icons over and over again. Law firms think that the best way to represent their business is with either a gavel or the scales of justice, but the problem is that almost all of them think that way and you find the same images in most of their logos. If you want a logo that stands out, then you should try to do something creative about what you have now. Here are some ideas that can help you create a better looking logo than you now have.
It is actually great to have a classic design. If you put a gavel, the scales of justice or a pillar in your logo, people will know immediately that you are a lawyer or that you have a law firm. Even without using words, people know that your business is the law. But a logo does not have to be the first picture of a gavel that you see. You need to add something creative to it. Gavels and pillars can be made from newspapers, lighthouses, and even animals. If you have an old icon, give it something new; be creative.
A single thing can be used to make a great logo. Examples of this are first letter of one of the partner’s names. A good letter is that which can be found in many partners’ names, if possible. Your brand can stick out if you use a letter, a rare letter at that, to be the focal point of your logo. You can use the letter Z if your company name is Zanes Law.
Logo is the best way to tell people what you do. Putting a man and a woman in your logo will let people know that you deal with something to do with a marriage relationship and thus make them think of you as a divorce lawyer. Personal injury lawyers can use the picture of a person in crutches to tell people what type of lawyers they are. You can use marijuana leaves to portray the scales of justice. If you have a niche market, then you should consider these tips. There can be a connection made with your customers if you use these types of logos. These will let your clients know what you do and how you can help them.
Your law firm’s name can be used in your logo. Your name can have the power to attract clients to your firm. You can build your reputation or your brand this way. You will have a problem with your logo if it is not well designed. If you want to put a professional stamp to your logo then you can put an icon or a monogram and pair it with your name. People should be made confident in the strength and integrity of your business through your logo.
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