The use of Clouds as a way of Improving Customers’ Retail Experience
The expectations of consumers change rapidly.They want to ensure they understand a product before purchase and when they buy they do it their way.Definitely the customers’ behavior is taking a different twist whether it is window shopping they are doing or online shopping.Customers have so many options and what they decide on is so much influenced by brands.
The customer desires consistency from the time of spotting the item to the time of buying.Some of the buyers will visit retail shops to try a product they want to buy online.At the same time some will search a product online and then visit the stores to buy it.That requires the store keepers to be up to date with the latest products.That means what the clients see on the web will be available in the stores.There should be consistency between what is online and what is in the shops.The clients will want to compare what is in the shops with what they saw online.There is supposed to be uniformity in your web across all platforms.
To help your clients to have a pleasant experience; you have to know what their choices. To provide the right recommendation you need to cloud .That is the only way that will enable you to understand what the clients like, what strategy will move them and what methods they want to use to shop.You need to offer personalised solutions to your clients.When you use the cloud you will be able to push your recommendations.
You should have the data as soon as you want it.The cloud will give you all the information you want.That means you will be able to know how the customers are reacting to what the stores are offering them instantly. There are myriads of apps that are compliant with platforms that are cloud based.
Cloud will allow you to scale or grow as per demand.You can increase your IT capacity or scale it downwards according to demand.That will take care of seasonal sales without worries.Cloud will let you also build personalized emails to your clients.You will only make recommendations of the things that are applicable only to the clients .That means you will only be sending what is applicable to individual clients.With cloud the pricing of your items can be more flexible and agile.
It is the desire of all businesses to appeal to their clients.It is, therefore, important to make sure your clients are happy with what you offer them and they retain their loyalty to your products.Using cloud you can reach your clients more effectively and help them to experience a new way of doing business.Making a decision to invest in cloud is one of the best ideas any company can think about.